10 cent December

  • December 10th, 2018

The Greener Pastures Community Fund is Cowbell Brewing Co.’s commitment to the community. From the very first pint sold in May 2016, Cowbell has been donating 5 cents per can and pint sold to our Greener Pastures Community Fund. The Fund provides support for life-enhancing programs to improve children’s health and well-being at Ontario’s four children’s hospitals, and support for programming at The Canadian Centre for Rural Creativity in Blyth.

During the season of giving and helping others, Cowbell is doubling our contribution from 5 cents to 10 cents for every can sold at your local LCBO, Beer Store and craft beer retailer during the month of December. Thanks to you, $198,258.75 has been donated to our community partners since 2016. That is a lot of nickels!

In 2018, our Greener Pastures Community Fund completed its first project with McMaster Children’s Hospital - the renovation of the outdoor therapeutic courtyard for children within the mental health unit. We are proud of what the Fund has accomplished so far, and we look forward to partnering with your local children’s hospital on the following projects in 2019:

  • McMaster Children’s Hospital, Hamilton - contributing to the renovation of the hematology/oncology unit
  • Children’s Health Foundation at London Health Sciences Centre - contributing to the Music Therapy program
  • Children’s Hospital of Eastern Ontario (CHEO) - contributing to the Child Life Program through Art Therapy and Pet Therapy programs
  • SickKids, Toronto - supporting the $1.3 billion dollar SickKids VS. Campaign

During this holiday season, while filling a basket or cart with your favourite Cowbell beers, you are helping GIVE MORE by contributing to your local children’s hospital and having a lasting effect on your community. Thank you for making a difference, for the month of December, one dime at a time. 


Let’s continue to do the right thing, together!