Cowbell Brewing Co. Welcomes New Partner, President and CEO, Randy Powell

  • December 8th, 2020
  • By Steven Sparling

Cowbell Brewing Co., an emerging beverage alcohol leader, is pleased to announce Randy Powell is joining the company as Partner, President and Chief Executive Officer.

“Randy is the ideal match and fit for Cowbell,” says Steven Sparling, Founder. “We are a transparently ambitious start-up with a commitment to growth through quality, innovation, sustainability and memorable guest experiences at Canada’s number one destination brewery. And we are just getting started.”

Randy Powell has more than 30 years of senior management experience in consumer packaged goods and the beverage alcohol industry. In 2016, Powell became President at Andrew Peller Limited after serving as their Chairman of the Board. Prior to that, Powell was President of Maple Leaf Fresh Foods, President and CEO of Second Cup Coffee Company, and President of S.C. Johnson and Sons, Canada.

“Randy’s extensive leadership background and successful track record in business development will help Cowbell strengthen channel partnerships, develop strategic alliances and expand our brand presence. I am proud to call him my business partner,” adds Sparling, “and I look forward to working together as we take Cowbell to the next level.”

“I am wildly excited to be joining the Cowbell team,” says Powell. “Cowbell has the most remarkable and innovative craft beer platform in Canada and is poised for explosive growth, both organically and through strategic acquisitions. Thanks to Steven’s ambitious vision, commitment to brewing award-winning craft beer, environmental leadership and social responsibility, I knew I wanted to be part of the Cowbell story,” adds Powell. “With over 150,000 guests visiting our destination brewery annually, there’s no doubt Cowbell is the place to be!”