ABOUT US

OUR STORY

As with any new venture, the Cowbell story began with a dream. In 2016, when a group of successful craft beer enthusiasts looked out at the more than 120 acres of Huron County farmland at the corner of Highways 4 and 25, they saw more than a tractor. They saw a place where friends could gather for good times, delicious food and great beer. They saw Cowbell Country.

Their dream was an ambitious one. As Canada’s Destination Brewery, Cowbell had to be accessible, inclusive, sustainable, socially responsible and family friendly. It had to provide folks with a place to escape the hustle and bustle of everyday life, while embracing family and friends, wholesome food, and the craftsmanship and care that goes into every Cowbell beverage. 

The Cowbell dream also had to begin with a good, old-fashioned barn raising!

EST. 2017

Cowbell Brewing Co. opened its doors on August 5, 2017. Today, guests can experience firsthand Cowbell’s grand old barn architecture, state-of-the-art brewing and packaging facility, family-friendly restaurant, brewhouse bar, fully-equipped games room and tented beer garden.

COWBELL COUNTRY

Cowbell Country can also be experienced in your own backyard, at the cottage, on a restaurant patio, in your favourite pub, or watching the game at a friend’s place. Cowbell premium craft beer, cocktail-inspired, vodka-based seltzers, and hard apple ciders are available across Ontario at the LCBO, The Beer Store, Grocery Stores, and wherever fine beverages are served. You can also get Cowbell delivered right to your front door at the Cowbell General E-Store.

LEADERSHIP TEAM

RANDY POWELL

PARTNER, PRESIDENT & CHIEF EXECUTIVE OFFICER

After successfully leading some of Canada's top Financial Post 500 companies, Randy couldn't resist the call to Cowbell Country and joined our ownership group and leadership team in 2020. He brought with him a wealth of experience in the consumer packaged goods and hospitality industries, including over ten successful years at Canada's largest publicly traded wine producer. Since joining Cowbell, he has spearheaded our exciting expansion into popular craft beer styles and new hard craft beverages, such as Cowbell Ciders and Cowbell Hard Seltzers.
He received the prestigious Canada's Top 40 Under 40 Award, was a member of the Young Presidents' Organization, and has sat on numerous corporate, university, hospital, and charity boards. Randy is a commerce graduate of York University, Toronto.

Favourite Cowbell Brew? Smooth Sailing
Most known for? Passion & Innovation
Favourite Cowbell Restaurant offering? Meatlovers Pizza

NATASHA FRITZLEY

CHIEF OPERATING OFFICER

Natasha has been with Cowbell Brewing Co. since our inception and has played an integral role in all aspects of the business, including leadership roles in Business Development and Operations. Her background in economic development, marketing, sales and event management prepared Natasha to contribute at the highest levels to our impressive growth trajectory. Her responsibilities include restaurants and hospitality, e-commerce, and all direct-to-consumer sales. Natasha also chairs the Cowbell Diversity and Inclusion Committee. She is a graduate of Western University, London, ON.

Favourite Cowbell Seltzer? Peach Cosmo
Most used catchphrase? Absolutely, I can!
The Cowbell Games Room game she'll likely beat you at? Air Hockey

JONATHAN DUBYK, MBA, CPA, CMA

VICE PRESIDENT, FINANCE AND INFORMATION SYSTEMS

Jonathan is the newest member of Cowbell’s Senior Leadership Team. With over 15 years experience in senior financial and consulting roles, Jonathan brought to Cowbell a breadth of experience across multiple industries and functions, including mergers and acquisitions, financial planning and analysis, and corporate development. He most recently worked in the beverage alcohol industry where he gained valuable insights into the beer, spirit, wine, and ready-to-drink categories. He received his MBA and Bachelor of Commerce from McMaster University, Hamilton, ON and is a Certified Management Accountant. 

Favourite Cowbell Kitchen Product? Cowbell Secret Sauce

Favourite Seinfeld Quote? It was a million-to-one shot, Doc, million-to-one

The place you’ll most likely find him enjoying a Cowbell Smooth Sailing? On the Cowbell Patio.

CHRIS VAN WIEREN

DIRECTOR, OPERATIONS

As leader of Cowbell’s Brewery Operations, Chris is responsible for the efficiency and effectiveness of our state-of-the-art destination brewery. He played a critical role in the construction of our brewery and is a major contributor to product innovation. His team includes the Cowbell brewers, lab techs, and maintenance staff. 

Favourite Cowbell Innovation? Nitro Stout 

What he’s most excited about? Our new packaging line.

How he likes to chill out? Ice Fishing

TYELER WALKER

DIRECTOR, SALES

Tyeler joined Cowbell in 2018 and brought with him ten years experience developing high performing sales teams and delivering sustained business growth in the craft beer industry. Tyeler and the Cowbell Territory Management Team are responsible for all aspects of Retail and On-Premise sales, including the LCBO, The Beer Store, grocery channels, and licensees. Tyeler was instrumental in Cowbell receiving a LCBO Supplier of the Year Award.

Favourite Cowbell Hard Seltzer? Peach Cosmo

Who owns him? His Daughters

Where does he like to enjoy a Cowbell Hazy Days and watch the game? The Cowbell Bar

SUSTAINABILITY

Long before us, aboriginal peoples were the stewards of this land, which is the traditional territory of the Anishinaabe, Haudenosaunee and Neutral peoples. We wish to express our sincere gratitude and respect to all First Nation, Métis and Inuit people for their continued stewardship of the land and water across our country. 

We are grateful for the opportunity to work here and we thank all the generations of people who have taken care of this land -- for thousands of years.

COWBELL’S COMMITMENT TO SUSTAINABILITY

Text: Back when Cowbell Brewing Co. was an ambitious dream yet to materialize on 120 acres of Huron County farmland, the Cowbell team was committed to maximizing sustainable practices and minimizing environmental impact. From our brewing practices, to energy and water consumption, to our choice of packaging materials, we have embraced the responsibility and legacy of those who cared for Cowbell Country before us.

Here are just some of our sustainability initiatives: 

  • Our Rectification Boil System increases the efficiency of the brew kettle by 80%. It allows for more beer to be brewed in less time, using less energy, while conserving 250 litres of water per brew.
  • The water used to make our delicious, premium craft beverages is sourced from an on-site proprietary well (water is treated through a three-step filtration process, including particle filtration, carbon filtration and UV light), then wastewater is treated, removing 99% of the organic load.
  • Instead of rinsing our cans with precious water, which then goes down the drain, Cowbell cans are cleaned with zero-waste ionized air, currently conserving approximately 10 million litres of water per year.
  • The Cowbell building is constructed from Sustainable Forestry Initiative (SFI) certified wood products and renewable Canadian Douglas Fir, Pine, Oak and Hemlock, and other locally-sourced timeless materials.
  • Environmentally inert fiberglass and wood windows were installed throughout the building. The west-facing windows were coated to reduce the greenhouse effect by 80%. Operable cupola windows provide natural ventilation via the stack effect and reduce the need for air conditioning in the summer. Ceiling fans reduce temperature stratification and reduce the heating and cooling load by 20%.
  • All lighting fixtures are high-efficiency LED, with motion sensors to turn on lights only when required. 
  • Low-flow fixtures throughout the building minimize the use of water and the effect on the on-site wastewater treatment plant.
  • The Cowbell Brewing parking lot features five electric vehicle-charging stations, 4-Tesla chargers and 1-universal charger, which are free to use by Cowbell guests.
  • Sections of green roof absorb solar radiation and rainwater, clean the air and provide a habitat for butterflies, insects and small birds. 
  • Through a multi-year partnership with the Maitland Valley Conservation Authority, 28-acres at Cowbell have been reforested with 17,000 native species trees, pollinators and fruit producers.
  • The Cowbell General Store, E-Store and the brewery use post-consumer recyclable packaging materials.
  • The Cowbell Kitchen restaurant uses unlaminated paper menus to reduce use of plastics, as well as paper straws and post-consumer recyclable paper take-away containers and bags.

GIVING BACK WITH LOVE FROM COWBELL COUNTRY

The Greener Pastures Community Fund is all about helping communities near and far grow, thrive, develop and flourish. Whether it’s planting the seeds for new community initiatives or supporting established charitable organizations, Cowbell Greener Pastures Community Fund honours our deep-rooted belief that we all have a responsibility to create new hope, well-being and prosperity for all. 

Ontario's four children's hospitals provide healthier and happier futures for their young patients. Since 2016, Cowbell has supported the vital, life-changing work of these world-class hospitals:

McMaster Children's Hospital, Hamilton
Children's Health Foundation at London Health Sciences Centre, London
Children's Hospital of Eastern Ontario (CHEO), Ottawa
SickKids, Toronto

Thanks to your support and loyalty, Cowbell Brewing Co. has donated over $470,000 to these community healthcare partners. 

Cheers to Greener Pastures for all!