This crisp, easy-drinking lager is brewed with Ontario hops, Ontario yeast, and Canadian malts for a clean finish, and smooth flavour that delivers every time. Light, balanced, and brewed for everyone who just wants a damn good beer. Standard by name, exceptional in quality. Brewed for all.
Enter for your chance to win weekly prizes and the ultimate summer grand prize.
No purchase necessary.
What You Could Win
Weekly Prizes (16 Weekly Draws)
Cowbell t-shirts and bandanas.
Grand Prize (1 Winner)
A Cowbell bar fridge, t-shirt, bandana, and $100 gift card to the brewery. Everything you need to raise the standard in your own backyard.
How It Works
STEP 1: See It. Scan It.
Spot a QR code on our swag, social posts, or out in the wild with the Cowbell Street Team. One scan takes you right here.
STEP 2: Enter to Win
Fill out the quick form below. Name, email, phone number, and postal code. That's it. Takes less than 30 seconds.
STEP 3: Follow Us & Come Back Weekly
New draws every week all summer long. More entries, more chances to win. Follow us and comment on our contest post for an extra entry.
Meet the Standard
LightSmoothA Standard Classic
Find this beer
Your next brew is just around the corner
Find at your local LCBO