We took ownership of our commitment to carbon neutrality and utilized the land on which Cowbell Brewing is built, sequestering our own carbon with a vast reforestation project and numerous on-site initiatives.
Cowbell will be carbon neutral within its 120-acres. This means starting with the most efficient technologies to reduce greenhouse gas emissions. But even the most efficient systems produce greenhouse gas, so in partnership with the Maitland Valley Conservation Authority, 28-acres at Cowbell have been reforested with 17,000 native species trees, pollinators and fruit producers.
Carbon neutrality is an ongoing commitment. Cowbell is continually looking for efficiencies in all operations and will continue to plant thousands of trees in the coming years.
Emissions from the brewery, and the carbon offset provided by the on-site reforestation project, will be monitored by a third party to validate all claims.
The Cowbell Farm
The Cowbell General Store uses refillable growlers, 98% post-consumer material reusable/recyclable paktek beer can carriers and post-consumer recyclable paper for wrapping material and bags.
The Cowbell Kitchen restaurant uses unlaminated paper menus to reduce use of plastics, as well as paper straws and post-consumer recyclable paper take-away containers and bags.
The Cowbell General Store
Led by Grant Sparling, Chief Development Officer, Cowbell has established an internal Sustainability Committee to provide clear, measured direction and mission clarity on its “Journey to Carbon Zero.” This group is responsible for the ongoing review of current practices, determining relevant areas of need, establishing best-of-class goals, implementing a system of rigorous continuous improvement, and ensuring transparency while achieving all stated goals.
Near-term plans include a zero-waste kitchen project and installation of an on-site food forest to supply the kitchen and brewery, both in collaboration with University of Guelph, and a switch from shrink-wrapped recyclable cardboard can trays to fully-enclosed recyclable cardboard boxes to reduce the use of plastic.